For Air Italy we concentrated on developing content for Facebook and Instagram. The goal? To increase awareness, tell the positioning and carry users beyond the clouds!
The AirItaly tagline, Imagine the world differently, acquires a fresh and emotional tone of voice with a dreamy touch. This was ideal to intercept the target audience, made up of travellers intent on discovering new destinations, new parts of themselves and new opportunities to grasp. Using this approach, our storytelling drew on the brand values and created a distinctive identity on social media. All set to fly high!