We reviewed the social media editorial plan to harmonise the online content strategy with the brand mission.
A distinct social style for each unit.
An innovative tone of voice that strengthens the two main content categories: products and services, and the acquisition of new affiliates while maintaining the brand essence. The distinctive slant for each solution reprises the brand strategy fashioned by Libera Brand Building for Mail Boxes Etc, leveraging the human expertise behind every service.
A customer-centred approach that combines innovation, technology and empathy, illustrating the company’s viewpoint through informative, engaging content streams.
The countries involved in the project are Italy, Spain, Poland, France, the UK and Germany.