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Inthezon grows 50% in 2020 and signs a partnership deal with UPA.

21 February 2021

Inthezon grows 50% in 2020 and signs a partnership deal with UPA. Growth targets and new brand entries also in 2021.

Inthezon, the Italian Amazon Consulting Company under the LIBERA BRAND BUILDING GROUP, announces important results for 2020, with a 50%-plus increase in turnover. Further growth is expected in the course of 2021.

“It is a pleasure to announce these results at a time of great change for the communications market,” Roberto Botto, CEO and Founder of Inthezon, said in the note. "Covid-19 has prompted companies to shift some of their investments to Amazon. In the year just ended we passed a significant milestone both in terms of consolidating Customers and expanding the team. We foresee further growth in 2021: we will shortly announce the entry of important brands that have decide to rely on us.”

The company manages dozens of brands (including Mediaset, Medela, Cannamela, Arbre Magique, Chivas Regal, Absolut Vodka, Beefeater, Mumm and Ramazzotti) and thousands of product pages worldwide, with sales growth rates of over 100% year on year. The Inthezon team offers its customers complete management of the company’s Amazon profile: from strategic consulting (market share analysis done with its proprietary software, product rotations, competitor sales) to DSP media planning and complete profile management (product catalogue optimisation, price positioning) to brand protection (brand presence analysis to protect from competitors and resellers) to management of the profile on consignment (end customer invoicing and logistics management with its own warehouses and FBA).

“2021 begins with the announcement of the partnership with UPA,” concludes Botto, “a very important agreement that testifies to the quality of our work.” Inthezon will be partner, active in the faculty of the Master in Data Science for digital communications starting on 7 May 2021 and will offer training opportunities only for UPA members.”

“We are very pleased to have Inthezon as a partner in the UPA Master in Data Science,” says Alberto Vivaldelli, Director of UPA Academy, “because it will help to expand the initiative’s content and the skills available to participating students. These skills can then also be transferred within the association in a broader sense. Agreements such as this enable us in the UPA Academy to embrace a training model that brings young people closer to the work arena and promotes continuous updating of industry managers.”

21 February 2021

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