FROM NATURE TO NATURE
Choosing to use products made from reusable materials is of great importance to people, and even more for the planet. The ECO+ line by Tupperware comes from 100% renewable biomaterials and is totally sustainable. How to communicate this launch and positioning across EMEA? We have thought and realized dynamic and fresh creative contents, which visually and verbally tell the nature and impact of Eco+ products with a minimal and light approach: the product is in nature, and nature in the product.