The challenge: to create a unique tone of voice, unicum.

For Unicum we work on the ideas and we managed the communication to support the Unicum Factor contest. Discover the Promotional in-store campaign.

Contest | CRM | UX | Web Site


The Unicum Factor.

Factor is the keyword, because we are looking for talents. Talented bartenders are invited to create a new cocktail based on Plum flavoured Unicum Barricato.

From the Bar to the Web.

Flashes of gold on black layout, it’s the elegant and consistent design chosen that perfectly represents the essence of Unicum Factor. On the website attendees can upload the pictures of their cocktails and follow all the steps of the contest including the award. Everything is part of a bigger CRM activity.


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