The challenge: to create competition among the bartenders and unleash the imagination.
Contest | CRM | Social Media | UX | Web Site
Play Your Drink.
Our job started with the naming and the logo. The bartenders involved through the Diageo Bar Academy Facebook page were invited to create a brand new Pampero cocktail.
A MINI WEBSITE FOR A MAXI CHALLENGE.
We designed a mini website that included all the specific rules to be part of the contest. The users will also have the opportunity to upload the pictures of their creations.
Play, Play, Play.
The communication focus a lot on the fun side of the competition such as mixing the ingredients to create a new cocktail. Playful graphic elements and claims give the right support the CRM strategy.
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