For American Crew we follow the social media marketing activities, we manage the Facebook page, we create the creative content and social advertising, while expanding the fan page and increasing the engagement. Why? Because we want to give us a haircut and make an impression.
The challenge: going beyond appearance and creating a sense of membership.
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The tone-of-voice is at the center of the entire project. We developed it by working closely with the client to find the perfect mix between irony, vintage style and that sense of masculine gratification.
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