The Adecco Group
One group, eight different digital storytelling briefs: an ongoing challenge in search of complementarity and diversification
Introduction
Since 2016, we have been working to amplify and differentiate the positioning of the various brands of The Adecco Group through unique and relevant digital experiences
The project
A multibrand digital ecosystem
With The Adecco Group we tackle the perennial challenge of integrating strategy, creativity and data monitoring across the digital touchpoints of the group's eight brands: The Adecco Group, Adecco, Modis, Badenoch+Clark, Spring Professional, Fondazione Adecco per le Pari Opportunità and Mylia. It requires an approach with a simultaneously divergent and convergent outlook, ensuring distinctiveness in the perception of different targets, performance growth and shared value.
In-depth
A multichannel human experience
For each of our brands, we put the user at the centre by identifying innovative solutions tailored to specific consulting, recruitment and service needs. This was a process of continuous listening to the audience, applied to the specific communication objectives of each brand and expressed on all digital channels, creating fluid and connected systems.
