The challenge: to amplify professional hairstyle communication.

Revlon Professional represents the feminine essence and it best represents experience and intuition. The brand mission is to show every woman’s personality and glamorous appeal through the hair. Revlon is the brand that best represents creativity, experience and intuition showing the personality of every woman through the hair.
Revlon Professional wants to focus on that qualities of a woman that make her feel unique showing all their personalities and making them stand out.

Contest | Social Media | UX | Web Site

A unique style

While managing the brand Facebook page, we decided to stand out and be truly recognizable. The editorial project was addressed to professional hair stylists and the goal was to push the products sales in a fresh and engaging way.

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The Contest: #COLORATION

For the contest #Colorartion we selected 10 Revlon influencers chosen among all the competitors. The activity reached 3.500 people and we got more than 100 competitors. The lucky ones had the possibility to become Revlon professional influencers for one day.

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