The challenge: to communicate the brand classic spirit in a modern way.

Reda is among the fine fabrics Italian leaders, they are specialised in pure wool the perfect material to create classic men’s suits. For them we created a video communication project to introduce the s/s 2018 fabrics collection at “Milano Unica” fair.

Motion Graphics | Video

Wonder lies in the Eyes of the one who looks

This concept guided us through the interpretation of a classic collection in a creative and modern way. The search for a more emotional language and experimenting new solutions for this brand contributed to strengthen Reda’s values such as elegance, heritage, innovation and classical style. This process also helped to create a more suitable social communication.

Reda Video Pills

We started from a single video and then we shot other four. Short video pills, each dedicated to a line of fabrics, revealed to be the perfect content to share on the brand’s social channels. That’s how we created the social strategy.

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