The challenge: to create competition among the bartenders and unleash the imagination.

For Pampero we developed the social and digital plan related to Play your Drink contest. Discover the Promotional in-store campaign.

Contest | CRM | Social Media | UX | Web Site

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Play Your Drink.

Our job started with the naming and the logo. The bartenders involved through the Diageo Bar Academy Facebook page were invited to create a brand new Pampero cocktail.

A MINI WEBSITE FOR A MAXI CHALLENGE.

We designed a mini website that included all the specific rules to be part of the contest. The users will also have the opportunity to upload the pictures of their creations.

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Play, Play, Play.

The communication focus a lot on the fun side of the competition such as mixing the ingredients to create a new cocktail. Playful graphic elements and claims give the right support the CRM strategy.

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Social Result

1.528+
NEW FAN
164.000
PEOPLE REACHED
4.800
INTERACTIONS

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