The challenge: give Bosch a new face, actually more than one.

For Bosch we designed a website full of surprises, starting from its design, a full parallax website.
And then we made Bosch and UnipolSai talk to each other. The result? Have a look. See the ADV campaign.

Contest | CRM | Display Advertising | Video | Social Media | UX | App

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Parallax storytelling

It was not a simple style exercise but an idea. Infact the parallax website was born to reach two main goals: create a personal experience for the user and highlight the importance of the break assist system.

We got involved in first person

We like to create cross-media experiences, that’s why we suggested a co-marketing activity with UnipolSai that gave life to the ‘You won’t lose your face’ contest.

You won’t lose your face

With the app Schiacciamuso we generated high levels of engagement, thanks to an alteration features software, many users populated the gallery with their ‘smashed’ faces.

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Ice driving in Sweden

All the contest winners who bought the insurance flew to Sweden to join the academy that includes an extreme winter driving experience in the biggest ice circuit in the world.

Very social.

We created a Facebook page dedicated to the project to spread the buzz around the contest with an easy-going approach.

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Social Result

3.241
NEW FAN
729.738
PEOPLE REACHED
23.000+
INTERACTIONS

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